Remarketing

It's a new era in the digital age, and it has changed the way consumers shop.

The digital age has changed the way consumers shop. No longer is it enough to put up a website and hope that buyers will come to you. Today's buyers are more likely to convert if they've engaged with your brand on multiple sites, and advertisers are trying hard to leverage that fact. According to research, U.S. consumers spend more than 20 hours shopping online each week, and visit 3.4 different sites before making a purchase. To reach these prospects, it's important for retailers and brands to use ad channels that offer familiar environments for their shoppers rather than intruding into their viewing experience with unfamiliar advertising formats (like pop-ups) or messages (like "click me!"). One of the most effective ways to do this is through retargeting — reaching out specifically to people who have already shown interest in your brand through an ad or email list subscription by showing them ads from your company as they browse other websites or social media platforms.

Executing remarketing strategies tailored to your individual business can impact your bottom line.

Executing remarketing strategies tailored to your individual business can impact your bottom line, as it gets you back in front of customers you've already engaged with and reinforces the value of your product. It strengthens brand loyalty and increases sales and conversions. Remarketing also increases website traffic, by making it easy for customers to re-engage with a brand they're interested in.

Remarketing is most effective when executed through lists based on your website's traffic, allowing you to target ads across the web to specific audiences that have visited individual pages on your site. By creating these lists, you can segment ad delivery based on a visitor's behavior on all or specific pages of your website.